TVMA ANNUAL CONFERENCE
Friday, February 28, 2014 • 7 – 10 p.m.
Marketing Is a Team Sport: Bringing Your Team into the Marketing Mix
Behind-the-scenes marketing involves participation from the whole team on a daily basis to connect with your clients and patients and forever bond them to your practice. Building a marketing strategy, which targets your client’s wants and patient’s needs, should not be left to chance. This engaging session will include strategies your whole team can utilize to enhance compliance, adherence, client communication and patient care.
Marketing Yourself and the Veterinary Profession
Finding the perfect position can be as challenging as finding the perfect employee. This is a session for anyone who is considering looking for a new employment opportunity. We will cover what employers are looking for and how to position yourself to be the No. 1 candidate. Clients don’t understand the level of education, experience and responsibilities of a Licensed Veterinary Technician. Let’s educate them! Strategies to get the word out and build respect and understanding both outside and inside the practice.
Speaker: Sandy Walsh, RVT, CVPM (Walton, California)
CE credits = 3
SATURDAY, March 1, 2014 • 8 a.m. – Noon
Social Media 101
Have you ever wondered how you can use social media to achieve your business objects (advertising, personal branding, public relations, customer service, etc.). Social media flows through many channels. Which one is right for you? Does your veterinary clinic have a Facebook page? Our workshop instructor will not only provide you with information on how you can make social media work for you but will provide you with step-by-step instruction to set up your own Facebook business page. The workshop is an additional charge of $50 per person and is limited to 50 people. Be sure and check ‘social media workshop’ on your registration form when registering.
Speaker: Darlene Kirk (Kirk Marketing Solutions, Austin)
CE credits = 3.5
SATURDAY, March 1, 2014 • 1:30 p.m. – 5:30 p.m.
Turning Hope into a Plan: Making Sense of This Mess (Veterinarians with 5+ years in practice)
From the date of graduation, veterinarians embark on a career that takes them down many roads, some more dusty than others. Ultimately, most veterinarians hope that, at the end of their career, they will be financially independent and able to enjoy their non-working years. What actions do you need to be taking today in order to turn your hope into a reality? This informative seminar will give you information regarding the following:
• Essential personal financial planning for today’s veterinarian
• Succession planning for the buyer and seller
• How do I find a partner? What is the succession process?
• Buy/sell agreements
• How does this affect my retirement?
Speaker: John Chalk, Jr., CPA, JD, CFP (Chalk, Cullum and Associates, Fort Worth)
CE credits = 3.5
SUNDAY, March 3, 2013 • 10 a.m. – 12:30 p.m.
Financial Fundamentals: The Building Blocks to a Successful Career (The First Five Years)
Ready set, launch...! Now what? What does your professional career as a veterinarian look like to you financially? How do you begin to sort through all the details and still practice veterinary medicine? This informative seminar will provide you the educational building blocks to bridge the gap and start building your financial success while building your career.
• Protecting my education investment
• Developing a money philosophy
• Tax rates and my earnings
• Creating a budget
• Managing student loan debt
• Retirement funding
Speaker: Annette Thompson, MBA, CPA (Chalk, Cullum and Associates, Fort Worth)
CE credits = 4