PRACTICE MANAGEMENT PROGRAM
FRIDAY, MARCH 3
8 a.m. to 10:30 a.m. • Hilton Hotel
Panel Discussion: Hiring and Retaining a Recent Graduate
Arn Anderson, DVM (Cross Timbers Veterinary Clinic/ Bowie), Randy Carsch, DVM (Vet Sales Consulting/Fairview) and James 'Bud' Pearce, DVM (Alvarado)
Bringing in a brand-new graduate can be risky for practice owners in the market for an associate. Newly minted veterinarians often are perceived as slow, lacking in client-communication know-how and having poor technical skills. But a clinic owner who accepts that stereotype as universal truth may miss out on making a great hire. Join in on this panel discussion as these veterinary professionals share their experiences on this very important topics.
CE Credits: 2.5
7 p.m. to 10 p.m. • Hilton Hotel
Karen Cornell, DVM, PhD, DACVS (Associate Dean for Professional Programs/TAMU-CVM)
Part 1 - Disclosing medical errors
- Gain knowledge of the data supporting the benefits of openness with clients following harm caused by a medical error.
- Learn the recommended steps to respond ethically and constructively with clients following a medical error.
- Learn two specific communication techniques to rebuild trust with clients.
Part 2 - Communicating in Times of Crisis
- Identify two skills for engaging with clients in emergency settings
- Learn a 5-step communication protocol for sharing bad news
- Learn 2 strategies with examples for sharing bad news with clients
CE Credits: 3
SATURDAY, MARCH 4
8 a.m. to 12 p.m. • TAMU-CVM
Managing Inventory for Better Control and Increased Profitability
Byron Farquer, DVM, AVA (Simmons Pacific, Oakdale, California)
Part 1: Analyzing What’s Wrong With Your Inventory Management, and how to get control of the second largest expense in your practice.
Part 2: Tips, Tricks and Tools you can use to improve inventory management efficiency.
Part 3: Inventory Profitability: Pricing and Marketing Strategies that work.
During this 3 part series, you will discover key factors and challenges of managing inventory in a busy veterinary practice, including species differences (small animal/mixed/large/specialty). Academic as well as real-world management strategies will be discussed, focusing on what can be implemented by the average practice. Attention to profitability and marketing of products and its role in practice value will also be discussed. This series focuses on real-world application and solutions.
1) Understanding the most common inventory management mistakes and how to correct them.
2) Improve efficiency while reducing time involved with inventory management
3) Improve COGS expense control AND while improving revenue
4) Learn simple marketing tactics you can apply in any hospital to improve product sales and profitability.
5) Explore marketing tactics that combat pressure from competing online websites & big box retailers.
CE Credits: 3.5
1:30 p.m. to 5:30 p.m. • (TAMU-CVM)
Everyone's a Critic: Protecting Your Online Reputation and Mitigating the Damage Caused by Cyberbullying
Kimberly May, DVM (AVMA, Schaumburg, Illinois)
The Internet and social media bring great opportunities to veterinarians and veterinary practices, but they also pose risks to your personal and professional reputation. From bad reviews to cyberbullying, veterinarians – like other small business owners and professional service providers – are at risk of coming under attack in cyberspace. And if it happens, it can be both emotionally distressing and disruptive to your business.
There are many things you can do to limit your risks, as well as ways to prevent or minimize damage if you do come under attack. And just as with preventive care for your patients, regular “preventive care” for your online presence can be the key to preventing problems or allowing you to detect and address them before they become larger threats.
Attendees will leave the session with a firm understanding of why it’s important to monitor and maintain their professional online reputation.
Attendees should leave the session with tangible, ready-to-implement tactics to:
1) Monitor their practice’s online reputation;
2) Respond effectively to negative reviews and comments; and
3) Reduce the risk of cyberbullying
CE Credits: 3.5
SUNDAY, MARCH 6
8 a.m. to 12:30 p.m. • TAMU-CVM
When Helping Hurts, Compassion Fatigue in the Veterinary Profession
KaLee Pasek, DVM (Diversified Veterinary Services, Channel Island, CA)
Compassion Fatigue in the veterinary profession is much more common than you may think. The goal of this lecture is to teach veterinary team members how to recognize and avoid, or recognize and deal with the insidious effects of Compassion Fatigue on a proactive basis. Solutions are detailed to help veterinary professionals deal with one of the most challenging situations facing veterinary medicine today.
Attendees will learn how to recognize Compassion Fatigue in themselves and others. Emphasis will be placed on how to proactively mitigate the stressors and fully understand the etiologies leading to Compassion Fatigue. Attendees will also gain insight into themselves with the help of handouts and quizzes designed to help introduce the concepts of change and how to reset the responses to their experiences in the most effective ways. There will be opportunities to self reflect, discuss, and create strategies to move forward with the new tools provided.
CE Credits: 4